How to Choose an MMM Platform That Drives Sales in 2025
Picking a Marketing Mix Modeling (MMM) platform can feel like decoding a mystery. Terms like “Causal MMM,” “AI-powered,” or “SaaS” go around promising sales or ROI gains. Well to be honest, it’s a lot, especially if you’re new to these terms. A 2024 eMarketer report says 56% of marketers are ready to adopt MMM by […]