How to Choose an MMM Platform That Drives Sales in 2025
Picking a Marketing Mix Modeling (MMM) platform can feel like decoding a mystery. Terms like “Causal MMM,” “AI-powered,” or “SaaS” go around promising sales or ROI gains. Well to be honest, it’s a lot, especially if you’re new to these terms. A 2024 eMarketer report says 56% of marketers are ready to adopt MMM by […]
Google Ads Enhanced Conversions for WhatsApp & Call Buttons
Imagine you’re a small business owner managing a tight budget. Every ad dollar matters, doesn’t it? Google’s Economic Impact Report claims an 8:1 ROI, $8 earned per $1 spent. But tracking conversions, especially for WhatsApp and calls, can feel elusive. A 2024 WordStream study shows that 60% of marketers struggle to connect leads to campaigns. […]
Mastering Google Responsive Search Ads in 2025 Because it jost got more flexible ☺️
According to a Search Engine Journal survey, 72% of marketers report higher click-through rates (CTR) using Google Responsive Search Ads (RSAs) compared to static ads in 2024. As AI transforms Google Ads, RSAs have evolved to offer unmatched adaptability, dynamically pairing headlines and descriptions to match user intent. This guide dives into Google Responsive Search […]
The Definitive Guide to Negative Keywords in Google Ads
Mastering negative keywords is essential for optimizing Google Ads campaigns. A WordStream study found that businesses waste up to 76% of their ad budget on irrelevant clicks. Effectively using negative keywords can significantly reduce wasted spend, enhance ad relevance, and increase conversion rates. Understanding how to identify and apply negative keywords correctly helps advertisers achieve […]
What’s a benefit of using smart bidding with broad match?
Google Ads’ smart bidding with broad match keywords is a game-changing strategy, which is reshaping digital advertising in a different way. According to a recent Google Ads study, advertisers who implemented Smart Bidding with broad match saw a 30% increase in conversions compared to manual bidding. This approach allows businesses to reach a broader audience […]
How to find B2B target audience and target market?
Targeting the right audience in B2B marketing is essential for business success. Unlike B2C customers, who often make purchasing decisions based on emotions, the B2B target audience relies on logic, data, and long-term value. A HubSpot study found that 68% of B2B buyers prefer to research online before engaging with a salesperson, emphasizing the importance […]
Does Google Ads Actually Work for Small Businesses?
Did you know that Google Ads delivers an 8:1 return on investment (ROI) on average? According to Google Economic Impact Report, businesses make $8 in revenue for every $1 spent on Google Ads. Small businesses often struggle with limited marketing budgets, making every advertising dollar count. But is Google advertising worth it for small businesses? […]
Types of Google Ads Campaigns. Which is Right for You? A Complete Guide
Google Ads is one of the most powerful digital marketing platforms, offering a variety of campaign types tailored to different business goals. Whether your objective is to boost sales, generate high-quality leads, or increase brand awareness, selecting the right Google Ads campaign type can make all the difference in your advertising success. But with so […]
No Impressions in Google Ads? How to Fix It immediately.
Google Ads campaigns that are approved but are not receiving impressions are a frustration for numerous advertisers. If you are wondering, “Why have my Google Ads not got any impressions?” or “Why is my Google Ads not working?”, you are not on your own. There are several reasons your ads are not showing, from budget […]
5 Hidden Ways Your Google Ads Account is Losing Money (And How to Fix It)
73% of businesses waste 40% of their Google Ads budget on hidden inefficiencies. Google Ads can be an incredible revenue driver—when used correctly. But even experienced advertisers unknowingly waste ad spend on silent budget killers lurking in their campaigns. If you’ve ever wondered, “Why am I losing money on Google Ads?” or “How do I […]