Marketing should be like a personalized post; not a sales ad banner
In recent times, marketing has evolved beyond traditional non-engaging strategies to become a permissive and anticipated experience that captivates and engages audiences on a deeper level. Great marketing transcends its commercial intent to evoke personalized connections, attachments, and emotions, inspire action, and create lasting impressions much like great movies transcend audiences into captivating worlds. The […]
25 Common Google Ads mistakes to avoid
Stuck in figuring out what went wrong with Google ads campaign strategy? Sit back and relax—your worries about campaign optimization end here. After auditing 100’s of clients’ ad accounts on Google, these were the common Google Ads mistakes that you should try to avoid while planning for your next campaign. In the most common Google […]
How to do audience research and targeting in 5 steps to drive sales and loyality?
Audience research and targeting can be a daunting task. It’s hard to find what matters to your audience when many social and psychological factors are involved in buying decisions. There can be many ways to find your target audience as a marketer. But what matters the most is your dedication to research and care about […]
Best Google Ads bid strategies for new accounts. A Complete Guide
Deciding for the right Google Ads bid strategies can make or break your campaign especially when you are gearing up for the first-ever campaign launch in Google Ads Manager. Bidding strategy has a strong relation with campaign goals. Defined and objective campaign goals are important to get the idea of which Google ads bid strategy […]