How to Choose an MMM Platform That Drives Sales in 2025
Picking a Marketing Mix Modeling (MMM) platform can feel like decoding a mystery. Terms like “Causal MMM,” “AI-powered,” or “SaaS” go around promising sales or ROI gains. Well to be honest, it’s a lot, especially if you’re new to these terms. A 2024 eMarketer report says 56% of marketers are ready to adopt MMM by […]
Mastering Google Responsive Search Ads in 2025 Because it jost got more flexible ☺️
According to a Search Engine Journal survey, 72% of marketers report higher click-through rates (CTR) using Google Responsive Search Ads (RSAs) compared to static ads in 2024. As AI transforms Google Ads, RSAs have evolved to offer unmatched adaptability, dynamically pairing headlines and descriptions to match user intent. This guide dives into Google Responsive Search […]
The Definitive Guide to Negative Keywords in Google Ads
Mastering negative keywords is essential for optimizing Google Ads campaigns. A WordStream study found that businesses waste up to 76% of their ad budget on irrelevant clicks. Effectively using negative keywords can significantly reduce wasted spend, enhance ad relevance, and increase conversion rates. Understanding how to identify and apply negative keywords correctly helps advertisers achieve […]
Microsoft Ads vs. Google Ads: The Best Alternative for Your Business?
Google Ads dominates the online advertising space, but it’s not the only option. Microsoft Ads, formerly Bing Ads, is an underrated alternative that offers significant advantages, including lower costs, better audience targeting, and less competition. If you’re looking to maximize your ad budget while maintaining quality leads, Microsoft Ads could be the perfect solution. This […]
Struggling to track your audience in your marketing funnel journey?
In the fast-paced world of marketing, understanding your audience’s journey is crucial. The Marketing Funnel Visualization provides a clear picture of how potential customers interact with your marketing efforts, from initial awareness to final conversion. 1. Top of Funnel: Impressions & Search Impression Share At the top, impressions and search impression share reveal how many people […]
How To Market An Online Business: Our Marketing Formula Revealed
When it comes to marketing an online business, a lot of people think it is very complicated. But on a high level, it’s not. You just have to understand how your customers use the Internet. And eventually, you develop a skill for how to interact with them. But if you don’t understand how people use the […]
Why Listing on Local Directories Matter More Than Ever?
In The Digital Jungle, Visibility is King: Why Local Directories Matter More Than Ever (with Clicksbridge as your Guide on the best way of Listing on Local Directories) Imagine you’re lost in a vast, uncharted jungle… (keep the rest of the opening as is) Think of local directories as digital billboards, constantly attracting and directing […]
Top 10 free resources to learn the digital marketing the right way
Getting engaged regularly with up-to-date marketing trends and best-performing techniques to level up your career or your business to leverage the most out of current advancements in online advertising. Following is the top-ranked courses list: By utilizing these free resources, you can get a strong foundation and hands-on skills in digital marketing techniques. Remember, consistency […]
Marketing should be like a personalized post; not a sales ad banner
In recent times, marketing has evolved beyond traditional non-engaging strategies to become a permissive and anticipated experience that captivates and engages audiences on a deeper level. Great marketing transcends its commercial intent to evoke personalized connections, attachments, and emotions, inspire action, and create lasting impressions much like great movies transcend audiences into captivating worlds. The […]
25 Common Google Ads mistakes to avoid
Stuck in figuring out what went wrong with Google ads campaign strategy? Sit back and relax—your worries about campaign optimization end here. After auditing 100’s of clients’ ad accounts on Google, these were the common Google Ads mistakes that you should try to avoid while planning for your next campaign. In the most common Google […]