Are you finding it hard to generate high-quality home improvement leads? I got you. Getting the mindset and strategy aligned for an effective campaign plan and execution helps you to get the best quality remodeling leads for your local business.
Where does the home remodeling business get things wrong?
If you know your craftsmanship skills very well and still your business only pays the utility bills, then you should consider using advanced methods to generate enough home remodeling leads.
Luckily many know the solution on how to utilize digital tools and platforms to uplift their business growth, but they can’t find the best way to implement the best practices. Let me guide you throughout the process, so you don’t get stuck in the technicalities.
Lead generation is a method of attracting and converting new interested leads into high-paying clients for your business, in use by most marketing agencies for home improvement businesses helping them to create an influx of new customers to grow the business to full potential.
This process of lead generation makes it easier for home renovation companies to focus on the most qualified leads to meet their business goals.
Make sure you have these 5 things in mind when using digital platforms to get quote-ready remodeling leads.
- You know your craft and target audience very well. (Your ideal clientele)
- You brand your services as a comfort and promise and deliver quality work
- You have a proven track record to showcase before starting with new clients
- You don’t compromise on process transparency and timely project completion
- Your unique client experience, narrative, and after-project support make your business stand out from competitors
One thing that makes a home renovation business distinct from others is TRUST. Which stems from high-quality work, client support, and personal experience. This way they need to spend less to acquire new customers as they have already marketed and convinced clients from their best marketers (past clients).
Proven methods to generate high-quality home remodeling leads:
1. Website contact forms
- This method is used by the most bath and kitchen remodeling businesses. A generic form with Name, phone, and email address is placed.
- This is one of the ways to generate inquiries, but usually, business owners do not maintain the business website and these inquiries are spammed by email providers due to the minimal activity.
2. Social Media business profiles
Everyone spends on average 4 hours on social media like Facebook and Instagram these days. People care about the content that resonates with their interest and they keep an eye on the latest DIY designs and decoration-based how-to videos and tutorials.
3. Social Media Content Creation
- Leveraging the amazing content creation with “before and after”, “Behind the Scenes”, and “clients’ reactions and emotions after renovations” videos on bathroom or kitchen remodeling results can help many to show genuine interest in your brand.
- This form of lead generation system takes consistency and patience. With continuous 1% improvement in each stage, presentation, and how to market your online business. However, it does require a dedicated team and equipment to work and distribute on multiple social platforms, which makes it costly for small businesses.
4. Google business profile and Bing listing
- Another quick way to get the prospects for home renovation is using Google business profile or Bing listing. Both Search engines help you setup your business information with valid physical address and contact number.
- Anyone searching in your local area might get you in the map listing if you have your business profile optimized and managed properly.
5. Local listings
- Enlisting your business in local directories helps you showcase your business information to the most searched locally hosted sites for promotion of local stores and small businesses by the people.
- This might be helpful for you to get a query just like Google Business Profile. However, the influx of potential prospects for home improvement leads is very low as these listings are mostly optimized for food and travel spots.
6. Partnership with fellow competitors
Partnering with your competitors to get your bills paid, could be the possible way, but not the most effective in local businesses due to geo-targeting limitations. This process may generate any referrals in the future considering your impeccable work and presentation.
7. Quality Lead Generation using Social media advertising
- The use of social platforms is the best way to monetize your social presence and get the most interested clients for kitchen or bathroom remodeling services.
- By using different forms of advertising placements and techniques used by professional media buying experts, local home improvement businesses can trigger the urge to contact these contractors when scrolling their social feeds.
- WhatsApp Ads
- This is the easiest way to directly land a customer’s inquiry on WhatsApp message or call where you can share the projects gallery or even jump on the call to clear any confusion directly.
- Instagram and Messenger DM
- Instant DM’s on Instagram or Messenger does help you get interested people, with basic information. This helps to talk with them online and connect with a powerful conversation that can easily convey why your brand is the best for their dream renovation.
- Qualified forms – Ready for project quotes
This is the most in-demand and effective way to generate leads. Somewhat similar to a real user-created post which helps to attract interesting prospects to interact with our ad and fill in the relevant information that is required by the brand to reconnect with them based on their needs and priorities.
3 reasons why it is more impactful?
- Cost-effective and easy to connect back.
- Easy to get relevant inquiries only from a 10-15 Km radius.
- Automated follow-ups by email or SMS to quickly engage with leads.
8. Google ads
- Search engines are another best and most effective yet a bit costly method to generate good leads for home improvement services.
- The cost of getting each lead and management of the ad account may require extra efforts but the chances of converting leads from Google Ads are relatively higher due to only interested people searching for these services would be shown this ad and they have high chances of getting this done.
- Also, Google Ads gives more robust control and overview on tracking customers’ actions and using those touchpoints or journeys to get better results next time.
Campaign objectives can be:
- Generate business calls
We can run ads to generate more call inquiries on our business contact number. - Get quotes through landing page forms
We can also get relevant information on the website landing page form created for advertisement only.
9. Word of Mouth (Referrals)
Universal way of getting new clients when someone loved your work and they instantly reached out to you if their friends or family needed any assistance in home remodeling.
10. Real Estate Agents
This can work out for some as well depending on the connections and influx of housing in that region. keeping in touch with real estate agents can definitely be a good source of generating good leads for bath, kitchen room, or overall home renovation work.
Frequently Asked Questions (FAQs) in lead generation for home remodeling
How to generate leads in home remodeling using social media platforms like META and Google?
Yes, it is the most used method adopted by many local home renovation businesses all over the world. It helps to intrigue target clients to get fascinated with ad-creative designs and ultimately connect for stylish home renovation.
How can you help our home remodeling business generate more leads?
We create targeted ad campaigns on social media platforms like Facebook and Instagram and Search engines like Google to reach potential customers who need home remodeling services.
How does your media buying service work, and how is it priced?
Ad costs are taken from your card attached to your ad account and we charge based on business-specific needs and budget. We can discuss your goals and create a customized plan that fits your business
How much time is required to generate leads using META (Facebook and Instagram)?
It depends on your business profile and ads account. If you have already launched multiple campaigns on your business page, then this process would take less time in comparison to when you have to start with a new ad account.
Looking to streamline your business client pool to meet this year's financial goals?
Let’s connect and grow your business together with the help of online advertisement.
We create targeted ad campaigns on platforms like Facebook, Instagram, and Google to reach potential customers who require home remodeling services.
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