How to do audience research and targeting in 5 steps to drive sales and loyality?
Audience research and targeting can be a daunting task. It’s hard to find what matters to your audience when many social and psychological factors are involved in buying decisions. There can be many ways to find your target audience as a marketer. But what matters the most is your dedication to research and care about […]
Best Google Ads bid strategies for new accounts. A Complete Guide
Deciding for the right Google Ads bid strategies can make or break your campaign especially when you are gearing up for the first-ever campaign launch in Google Ads Manager. Bidding strategy has a strong relation with campaign goals. Defined and objective campaign goals are important to get the idea of which Google ads bid strategy […]